Café bleu
Product design, Brand identity, Marketing strategy
Café Bleu is a project i developed for my Design-C exam in 2024. The project focused on how to make a more sustainable coffee, both in production and in packaging.
I designed everything from the whole brand identity and marketing strategy to campaign videos and SOME content. All with an intent on promoting good sustainable coffee.
Café Bleu wants to show how much variety there is in coffee, while getting rid of the old thinking that coffee needs to be bitter and only for the caffeine. Sustainability and quality goes hand in hand, and it has to be widely available.
Here is small selection of all the products made.
Packaging design
Ad for instagram shorts/reels
Physhical promotional material
Informational flyers
Promotional totebag
Online promotional material
Instagram page
