Taler vi sammen?
Svendeprøve campaign, Digital photography, Brand identity
A campaign to reduce loneliness in youth.
"Taler vi sammen?" is my campaign for my final exam. The campaign addresses how we can reduce loneliness in youth (age 15-35) and encourage more social networks.
The organisation behind the campaign was the newly founded Komsammen, a collaboration between Børns Vilkår, Headspace and danish libraries.
My approach was to use new methods to combat loneliness. Through my bacground research i found that current methods rarely actually work in preventing loneliness, and that small talk coupled with social activities can have a giant impact on how lonely we feel.
By using different questions and small talk examples i hoped to be able to inspire people to small talk more.
Roll up banner mockup 1
Roll up banner mockup 2
Railboard mockup 1
Railboard mockup 2
Finalised roll up banner mockup
Finalised railboard mockup
The campaign consists of various physical elements such as roll up banners and railboards. These will be situated in waiting rooms, libraries and of course train stations.
Digital elements like SoMe accounts, websites and more, will also be included. Not only too catch the attention of young people, but also provide a platform that can exist as a knowledge and link hub.
For more details on how the campaign functions and the background research, please see my pitch document:
